Ebook:

Market Trends 2026 (English)

In this eBook, «Market Trends 2026», I present an analysis designed to help companies and entrepreneurs understand how the consumer is changing and what this means for business strategy.

This year, we see a more pragmatic, more connected consumer, more aware of their well-being, but also more eager for genuine human experiences. Based on our study, The Latin American Digital Consumer, and other surveys conducted by Datanalisis and Tendencias Digitales, we identified five key trends that are shaping purchasing decisions and redefining competition in almost every industry:

1. Intentional Value: Consumers optimize every expense, compare more, and allow themselves small indulgences that enhance their well-being.

2. Smart Shopper: The importance of reviews, social proof, and the use of AI to make less risky decisions is growing.

3. Unified Commerce: The channel no longer matters: people expect complete consistency between the physical and digital worlds.

4. Multi-generational Wellbeing: Health is becoming a shared family project across generations.

5. Unpredictable Experiences: Faced with digital saturation, the search for human connection and memorable moments is growing.

Each trend is accompanied by supporting statistical data, action suggestions, and keywords to help you turn these findings into strategic decisions.

This eBook will be useful if you want to:

  • Anticipate changes in your category.
  • Adjust your value proposition.
  • Design new experiences for your customers.
  • Identify real business opportunities in 2026.

To download the eBook, click the button below and leave your contact information so we can send you the download link.

Want to bring these trends to your company?

In addition to the eBook, I’m offering two formats designed to work directly with teams on these trends:

1. In-Company Conference: “Market Trends 2026 and Business Opportunities,” a semi-customized 45–60 minute presentation that includes trends and recommendations relevant to your industry.

2. “Trend-Based Innovation” Workshop: a 4–6 hour workshop where we work with your team to: apply trends to your category, identify new business opportunities and actionable innovations, and prioritize initiatives based on impact and feasibility.

I can bring this analysis to your company in a conference format, customized to your industry. To learn more, email [email protected] or WhatsApp +1 305 467-3076